The Telecommunications industry is in flux as it strives to embrace the opportunities and tackle the challenges presented by new business models such as cloud, the rapidly advancing technologies, and unlikely alliances/acquisitions/competitors in a new world order that places significantly more focus on the delivery of services and improved customer experience than ever before.
For Communication Service Providers (CSPs) the challenge is made all the more difficult by the need to keep pace with rapid change while maintaining and improving traditional services for existing customers.
With market forces squeezing margins, data usage increasing exponentially, and the difficulty in moving away from all-you-can-eat price plans, business performance analytics are critical in helping CSPs to improve performance, enhance customer experience, reduce costs, and increase revenues.
Lavastorm business performance analytics suite delivers a visual, discovery-based analytics environment that allows business and technical users to easily, quickly (and in collaboration) build an iterative, traceable and repeatable model that validates business processes against operational data.
More specifically, the Lavastorm adaptive analytics methodology enables the user to start with an imperfectly-defined problem area and add logic and data until the required result is achieved – a process that is up to 90% faster than the traditional approach of writing SQL code.
Importantly, the visual platform offers a unified business control environment in which business rules are codified, documented, tested, and enforced. A business control is not merely a code fragment that applies business logic to source data, it is a true control that generates exceptions to business rules and informs or optimally automates their correction – in contrast to a 'report' or 'metric' which merely answers a question.