Lavastorm Analytics company, is empowering Gogo, a leading provider of in-flight connectivity, to reach a new level of efficiency and innovation using their Lavastorm Analytics Platform (LAP). The adaptive, discovery-driven analytics software and method of the LAP are connecting and automating key data and processes between Gogo’s front and back office operations, enabling faster time-to-market for new services, more accurate financial tracking, and a better overall in-flight Wi-Fi experience.

With its proprietary air-to-ground broadband network, Gogo’s broadband connectivity is increasingly becoming a factor in travelers’ flight and airline decisions. To help ensure it can maintain its superior customer experience and service quality as demand surges, Gogo is using the LAP to connect information across various key customer interaction data sources, such as CRM systems and data warehouses, and make automated processes more intelligent and accurate.

“The goal is to further improve the quality of experience that our customers can expect,” said Rama Prasad, Gogo’s chief information officer. “To improve our service, leveraging data from our customer interactions and connecting it with more standardized, automated business processes will be key. The intuitive and discovery-driven nature of the Lavastorm Analytics platform is giving us actionable insight every day in a way the business can understand and act upon.”

With the new automated processes enabled by the LAP, Gogo can now, for example, provide senior management teams with financial transparency and precise daily revenue figures from all sales transactions. The enhanced business analytics are also enabling Gogo to focus more on constantly improving the customer experience by adding new features that add value at every turn, such as managing dynamic advertising campaigns, improving online customer care, and tracking paid sponsorships.

“Gogo’s need to tie multiple sources of information together from across different parts of its organization is where Lavastorm really excels,” said Drew Rockwell, CEO, “Rather than merely analyzing historical data to find areas that might need improvement, we apply a more workshop-like approach with our tools and methods so that teams immediately and exactly know how to tackle complicated problems that go beyond simple business logic. For Gogo, this approach meant they started seeing value almost immediately.”

With a unique visual, codeless interface, the Lavastorm Analytics Platform (LAP) puts control of the analytic process directly in the hands of business decision makers and users while enabling IT to support the business better. The LAP’s combined ease-of-use and adaptive capabilities moves analytics away from shallow, expensive, and lengthy methods, and empowers companies to drive persistent value directly from business processes and the data that flows across them.