Belize Telemedia Limited (BTL), Belize’s largest telecommunications service provider, is now using the MDS Lavastorm Business Performance Analytics Suite to optimize key service delivery and billing processes for its value-added services while it continues to deliver a superior customer experience.

Belize Telemedia Limited is Belize’s largest telecommunications service provider, offering fixed line and mobile services to year-round and seasonal subscribers. BTL’s business is highly dynamic, with almost 90 percent of subscribers using pre-paid plans, a large number of seasonal visitors, and high overseas and international call volumes. These characteristics make the processes of accurately tracking and billing for subscriber usage highly complex.

“We are always looking for ways to improve our customers’ experiences through innovative services or improving quality, but our analytics were becoming an impediment to that,” said Ivan Tesucum, General Manager of Finance at Belize Telemedia Limited. “Gathering and analyzing data from multiple teams was taking too long and not providing the accuracy we wanted. Lavastorm’s power and ease of use, however, allows us to connect processes and their full data sets with almost no effort. It also addresses both event-driven audits and persistent analytic needs. We are already seeing a huge uptake of the tool among many of our teams, thus making us a more agile company.”

With the Lavastorm Suite, BTL has a global view of their service and subscriber usage data at a detail level, allowing them to design and track usage of more sophisticated, value-added services like pre-paid mobile Internet and tiered service pricing packages. The Lavastorm Suite’s visual interface and data-agnostic capabilities delivered a rapid return on investment by empowering more employees to directly manipulate data, and avoiding the large, up-front expense of needing to build a data warehouse to access information from across the organization. Service rating and charging accuracy has also been increased with the Lavastorm suite’s ability to perform large-scale data analysis.

“Excel is a very powerful business tool, but the growing urgency for current, transparent, and accurate data analysis reveals some very real limitations,” said Drew Rockwell, CEO of MDS Lavastorm Analytics. “It is prone to errors, does not instill a sense of trust in analytic results, and does not enable automation or persistent analytics. For BTL, Lavastorm is helping them bring previously disparate parts of the organization together to maximize performance of key processes and deliver a better experience for their customers.”

The Lavastorm Business Performance Analytics Suite enables enterprises to perform business-centric and discovery-driven analytics across their business processes to drive faster and more transparent analytic results with greater levels of accuracy. It also empowers business leaders to make better-informed decisions by more directly controlling every stage of the analytic process. The product suite provides software that both IT and business users can use to collaborate and improve business performance, as well as an adaptive framework that supports diverse and complex requirements.