Datawatch and Lavastorm Announce Strategic Alliance

Combination Offers Unparalleled Visual Analytics and Process Improvement Against Structured and Unstructured Data

Chelmsford and Boston, Mass. —April 29, 2013—Datawatch Corporation (NASDAQ-CM: DWCH), the leading global provider of information optimization solutions, and Lavastorm Analytics, a global analytics software company, today announced a strategic alliance to provide customers the ability to expand their use of unstructured and semi-structured data sources when developing analytic applications. By combining Datawatch’s Information Optimization Platform with the Lavastorm Analytics Engine, Lavastorm’s powerful, visual and versatile analytic development environment, customers will be able to build analytical applications faster and with greater data variety in areas such as machine data analytics for IT operations, billing verification and accuracy for communications service providers, electronic data interchange analytics for healthcare and a wide variety of other vertical and horizontal solutions.

In Lavastorm’s recent survey of more than 600 data analytics professionals, Big Data was identified as one of the top two areas driving increased investment in analytics in 2013 while greater use of unstructured data was cited as one of the most important developments expected. The Datawatch – Lavastorm partnership enables organizations to solve these Big Data and unstructured data problems with the combined power to manage volume and complexity issues using Lavastorm’s agile data analytics engine and the flexibility to handle a wide variety of content sources and formats through Datawatch’s information optimization technology.

“Leveraging the growing variety of business data sources and types is critical for any successful analytics program,” said Drew Rockwell, CEO, Lavastorm. “There is great value in data outside the data warehouse, including unstructured and semi-structured documents and files, which can be critical to root cause analysis and optimizing many business processes. Through our partnership with Datawatch, business analysts and their organizations have an agile way to integrate and analyze virtually any source of information.”

“Lavastorm’s visual design paradigm is unique and opens up the ability to develop complex process driven analytical applications in a whole new way,” said Michael Morrison, President and Chief Executive Officer of Datawatch. “We are often called upon to help develop applications where customers are looking to enhance processes that go beyond the capabilities of traditional business intelligence solutions. Through this partnership we now have a powerful tool in our arsenal to deliver these types of solutions both to our customers and as part of our overall solutions strategy.”

Datawatch and Lavastorm will support this partnership through co-selling and joint marketing programs starting immediately. Additionally, Datawatch has begun to evaluate incorporating Lavastorm into its packaged solutions to provide more flexibility to customers who wish to tune these applications once they are deployed.


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