data provisioning

Why Proper Data Provisioning is the Analytics Tipping Point

In today’s business climate, every organization is looking for data-driven insights to maintain a competitive advantage. And that puts increasing pressure on business analysts to find and refine data with limited resources and under tight deadlines. Enterprises miss too many opportunities to out-think their rivals because it takes much too long for business analysts to […]


Investing an Agile Analytics Expansion

At Blue Hill Research our core mission is to identify drivers that compel technology investment decisions and to document the impacts of these decisions on the organizations that make them. As such, when we had the opportunity to conduct a dedicated research study into Lavastorm and to document exactly why their customers choose them, we jumped at […]

Hot Application: A Better Racing Strategy with Location Data and Lavastorm Analytics

The movies “Moneyball” and “21” show us how data analytics doesn’t have to be applied to business challenges during the workday.  It can also be applied to make leisure and sports pursuits more enjoyable and “profitable”. In motor racing, for instance, increasingly motor racing wins and losses are dependent on data captured while the racer […]

Analytics and Big Data are Driving the Need for Marketing Integration and New Skills for Marketers

The Chief Marketing Technologist Blog just published its Marketing Technology Landscape Supergraphic (2014).  Lavastorm, along with several of our technology partners, notably QlikView, Tableau, and TIBCO Spotfire, were included in the Business Intelligence category.  This is an amazing graphic – kudos to Scott Brinker for completing this – and it shows the complexity facing a […]